Introduction to Search Engine Marketing

Introduction to Search Engine Marketing

• Concept of SEM
• Process of creating effective SEM
• Identify the option to use Google Adwords
• Overview of the option to create ads in Bing and other social media

Introduction to SEM

• Grow your business with Google Ads

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Create your Ads in few steps

• Step 1 Your goal
• Choose calls to get customers on the phone to book appointments, schedule a job or close a deal.
• Select shop visits if you own a physical location that relies on foot traffic.
• Opt for taking action on your website if you want people to shop on your online store, sign up for your mailing list or fill in a form

Choose your budget well

• Google Ads can work for almost any advertising budget. Decide how much you want to spend, and we’ll show you the estimated results.

Adjust when you need

• Give Google Ads a try with no need to commit to a long-term contract – pause or cancel anytime. And, adjust your budget whenever you need, such as for busy holidays or product launches

Pay for real results

• Signing up for an account is free. You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business.
• To set you up for success, we’ll provide reports and insights so you can track your ad’s performance and costs.

What are the different types of Google Ads

• There are three basic types of Google Ads:
• Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
• Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
• Video campaigns – usually 6 or 15-second videos, these ads show right before or during YouTube content

What is a CPC or PPC

• CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.
• Other advertising models include:
  • Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
  • Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

Control your advertising costs, and get results – >Start Now Make your spends work harder with Google Google keeps working with you to improve your results. Their smart technology makes sure that your ads reach more of the right customers while staying within budget.