Color helps us remember objects, influences our purchases and sparks our emotions. But did you know that objects do not possess color? They reflect wavelengths of light that are seen as color by the human brain.
The visible spectrum for humans falls between ultraviolet light and red light. Scientists estimate that humans can distinguish up to 10 million colors with their eyes.
So, it is too important and significant for the design aspect of any product to be analyzed, studied and reviewed properly before it goes into the market through an Android or iOS Mobile App and Website.
The way the user sees the object makes an impression about it visually.
The way the user uses the object makes an impression about its usage.
What is UX and UI ?
UI refers to User Interface. It involves the appearance of an application when a user is interacting with it. User Interface ensures the user can easily interact with the application. UI includes the app’s design, graphics, and presentation. An effective User Interface should be attractive to the users.
User Experience (UX) comprises human feelings, perception, emotions, and preferences during and after using an application. An App’s accessibility, simplicity, usability enhances satisfactory user experience. To create an efficient UX design, you need to conduct thorough research on the needs of your target audience.
Who can learn it ?
If we recall our schooldays of childhood we were motivated to take up dancing, singing, painting, drawing, writing, sports, drama to make us more creative, confident and outgoing. So, indirectly we were engaging in these as a hobby and passion. This is the stage where we are acquiring life skills. But, by the time we finish 10th STD we all become part of the rat race to become engineers, doctors, accountants, family business and somewhere we become lost in the daily routine of conventional life.
Let’s talk about driving. You will find people from as young as 17 years till even late 70’s in the society learning the skill of driving.
Do you need to be a graduate, automobile engineer or very intelligent to learn driving ?
Obviously no.
You just need to get yourself trained from an expert and then practice till you feel confident and can drive through the city, across the cities, across the States and entire India.
ABCD – ANYBODY CAN BE A DESIGNER
Where to use it ?
Let me share few examples of popular websites and mobile apps which are using it
- Paypal – Before Paypal rolled out their redesigned website in 2014, the site was overly complex. Since then, Paypal has been in the process of simplifying their website and mobile app experience.
- Mailchimp – MailChimp gives their web application a face, though not a human one. Their mascot, a chimp named Freddie pops up throughout their interface adding humor, high fives, and an emotional connection with users. This humanization of technology adds depth to the otherwise sterile and frankly boring experience of managing your email marketing.
- Google: Loading Super Fast Since 1997. Fast loading has always been a priority for Google, but it’s especially important for ecommerce. Being fast and efficient helps users get what they want without waiting. The Google Store site loads in just over a second, which is good because every extra second a user has to wait makes them more likely to leave.
Who used it first in modern times ?
Donald Norman arguably deserves the most credit as a pioneer in UX, as he is the one who coined the term “User Experience.” He proposed the idea that machines and software should be catered towards the user’s needs. When creating a product, whether physical or digital, the user’s desires and needs should always be the dominant driving force behind the design.
If that is not enough to convince you that Donald Norman is a pioneer in UX, it is also worth noting that Norman’s time at Apple as a User Experience Architect in the
1990’s is the first case of “User Experience” used in a job title. Norman, is what many would consider, the inventor of UX UI Designing Industry.
Scope in India ?
The average salary in India for a UX UI Designer is 6.5 lakhs INR per annum (approx)
Source –
https://www.payscale.com/research/IN/Job=User_Experience_Designer/Salary
When Apple originally introduced the App Store in 2008, it wasn’t going to allow any other company to create apps for the platform. Luckily, they made the right decision of letting this thought go and allow other developers to develop a plethora of apps – which led to them earning $10 Billion in the first year. Google also started their own android market in the same year, now commonly known as the Play Store, which boasts of hosting more than 2.47 million apps.
These platforms created an ecosystem of tech-companies and independent developers who created beautiful, problem-solving apps of all kinds giving birth to an important industry which is still steadily growing today.
In 2023, mobile apps are projected to generate more than $935 billion dollars in revenue.
With the introduction of Jio, the internet spread like wildfire across India, thanks to the cheap services. The number of internet users in India is said to grow to 666.4 million in 2023. Thanks to cheap smartphones, the number of smartphone users in India is expected to rise by 84% to 859 million by 2022.
People in India installed more mobile apps in 2019 than any other country, accounting for 4.5 billion app installs in the first quarter alone. App Annie forecasts that by 2022, India will have 37.2 billion downloads a year, a growth rate of 207% – which makes it by far the fastest growing app market in the world. In 2018, 38% of Indians used more than 6 apps on a daily basis.
The shift to digital is helping retailers acquire new customers, engage better with existing ones, reduce costs, and improve employee morale. India’s retail market is expected to grow to $1.2 trillion by 2021 from $795 billion in 2017, the report says. This will also be driven by e-commerce market growth to $84 billion in 2021 from $24 billion in 2017. Since stats show that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience, many companies – small and big; are focusing on having well-designed user experiences through their websites and apps.
One of the interesting options as a UI/UX designer is, opting to choose to become a freelancer. India’s freelancer market is the largest in the world, with 10 million people freelancing in 2018. There are various Indian platforms that connect freelancers to companies in need for certain UI/UX work like Upwork.com, LinkedIn, Freelancer.in etc.
What is a portfolio and infographic CV/Resume and how it helps ?
Portfolio contains all your creative and problem solving works However, a portfolio demonstrates the process undertaken to reach a result, rather than just the result itself Focusing on quality rather than quantity
Three important Portfolio Websites
https://help.behance.net/hc/en-us/articles/204483894-Guide-Intro-to-Behance
https://dribbble.com/about
https://medium.com/about
Adding visual elements to your resume will help you gain the upper hand than the rest of the job aspirants.With infographic resumes, more employers and hiring managers will be engaged and intrigued by the value you have to offer.Make your accomplishments stand out by tweaking fonts and replacing texts with visual elements like icons and charts. Once you’re ready, print out your winning infographic resume in PDF, PNG, or JPEG formats. Sharing it via email or social media is also a trend.
Three important Infographic CV/Resume Websites
https://www.canva.com/resumes/templates/infographic/
https://www.monster.com/career-advice/article/best-infographic-resumes
https://www.lucidpress.com/pages/templates/resumes/infographic
Who else says this about UX UI Designing ?
The following article came in
THE TIMES OF INDIA please check out –
https://timesofindia.indiatimes.com/home/education/jobs/career-as-a-ui/ux-designer/articleshow/69771688.cms
